First images of the new Fuji Finepix S1 as seen at Fujirumors

A 50X lens ( and still the f2.8 to f5.6 ho hum lens )  with motorized focus. Personally I can’t imagination anything worse. Fuji had a unique article with the HS series, but they appear to have had a major brain fart and decided to copy what the opposition is doing. They had it in their grasp to make a really stellar bridgecamera and they have completely lost the plot.

I think the opposition have pushed the motorized long zoom bridge camera about as far as they can so what the thinking was in the marketing and sales division at Fuji beggars imagination. If you were trying to piss off loyal Fuji fans ( me included) this is definitely the way to do it, given the fiasco they had with the X10 and XS1 it appears they have learnt very little in the past 12 months.

What do you think of this camera? Leave a comment.

Anyway here’s a piccy of what it apparently looks like ( I hope I’m wrong )